From project conception to grand opening — hotel setup, done right
A structured, milestone-driven partnership that takes your hotel from concept through pre-opening to a fully operational, revenue-generating property — grounded in first-hand pre-opening experience across boutique, business-class and three-star hotels.
Pre-opening experience you can only earn on the floor
Opening a new hotel is one of the most complex undertakings in commercial real estate. Every department has to be recruited, trained, systemised and stress-tested before the first guest walks in. Our founder has personally led the pre-opening and launch of multiple hotels — including Brownstar Hotel, Brownstar Boutique, TM Hotels Crystal Inn and D.R. Utthama Days Inn — establishing SOPs, hotel management systems, teams and corporate accounts from scratch. That practical experience is what we bring to your project.
A complete suite of specialist services
Concept & Positioning
Format selection, brand positioning and service proposition tuned to the target guest and market.
Project Development Support
Owner-side coordination with architects, interior designers, kitchen consultants and FF&E vendors.
SOP Development
Departmental Standard Operating Procedures across Front Office, Housekeeping, F&B, Kitchen, Engineering, Sales and Finance.
Hotel Management Systems
Selection, implementation and commissioning of PMS platforms — HIS, IDS, WIN-HMS, Chalet HMS, Hotel Soft and more.
Recruitment & Team Building
Departmental hiring, orientation and pre-opening training to build a service-ready team on day one.
Pre-Opening Marketing
Corporate account acquisition, MNC and IT-park tie-ups, launch collateral and OTA onboarding.
Launch & Stabilisation
Soft opening execution, grand opening, and 90-day stabilisation of operations, revenue and guest satisfaction.
A disciplined engagement process
Discovery
Site visits, owner alignment and initial market scoping across Chennai, Tamil Nadu and beyond.
Blueprint
Concept, positioning, departmental structure and pre-opening budget & timeline.
Setup
Hands-on execution across SOPs, systems, hiring, training and vendor coordination.
Launch
Soft launch, corporate contract activation and stabilisation over the first quarter.
Outcomes our clients count on
Our engagements are built around measurable results, executive-level attention and deep operating experience across the Indian hospitality sector.
Questions clients often ask
What size of projects do you take on?+
We advise on projects across scales — from 20-key boutique properties to 300+ key hotels and multi-property portfolios across India.
How is the engagement structured?+
Every engagement starts with a discovery workshop, followed by a scoped proposal outlining deliverables, timelines and investment. Retainers and project-based models are both available.
Do you work outside metros?+
Yes. A significant share of our work is in tier-2 and tier-3 destinations, leisure markets and emerging hospitality corridors across India.
What makes Westward different?+
Senior-only advisors, disciplined process, and an operator's lens. We measure success by the P&L outcomes our clients achieve, not the length of our decks.
Begin your hotel setup consulting engagement
Schedule a private strategy session with a senior Westward advisor. No obligation, no cost.