Grow your commercial base — corporate, MICE, long-stay and beyond
Corporate account development, long-term contracts, MICE strategy and revenue growth advisory — built on 30+ years of hands-on hotel business development in Chennai and across India.
A stronger book of business is the foundation of a stronger hotel
Occupancy and ADR are outcomes. The real work is in the commercial engine that produces them — corporate tie-ups, MNC and IT-park contracts, long-stay serviced apartment programmes, MICE and event revenue, OTA and direct-booking discipline. Our founder has personally built these books at Brownstar Hotel, Klase Hotels, Royal Southern Hotels and others — securing long-term contracts with MNCs, IT companies, leisure travellers and international guests.
A complete suite of specialist services
Corporate Contract Development
Identifying, negotiating and closing long-term corporate contracts with MNCs, IT companies and enterprise accounts.
Serviced Apartment & Long-Stay Programmes
Long-stay pricing, packaging and relocation-account acquisition for business-class and serviced apartment properties.
MICE & Banquet Strategy
Positioning, pricing and sales structure for banquet halls, board rooms and event spaces of every scale.
Sales Team Structuring
Designing, hiring and coaching hotel sales teams — from Sales Executives to Directors of Sales.
Distribution & Digital Growth
OTA discipline, direct-booking growth, revenue management routines and travel-agent tie-ups.
Investment & Expansion Planning
Feasibility, ROI perspective and format guidance for owners planning new properties or expansion.
A disciplined engagement process
Scope
Understand the property, existing revenue mix and untapped commercial potential.
Design
Corporate account map, MICE strategy and distribution game plan.
Activate
Direct client outreach, negotiation support and sales team coaching.
Sustain
Monthly commercial reviews, pipeline governance and contract renewal management.
Outcomes our clients count on
Our engagements are built around measurable results, executive-level attention and deep operating experience across the Indian hospitality sector.
Questions clients often ask
What size of projects do you take on?+
We advise on projects across scales — from 20-key boutique properties to 300+ key hotels and multi-property portfolios across India.
How is the engagement structured?+
Every engagement starts with a discovery workshop, followed by a scoped proposal outlining deliverables, timelines and investment. Retainers and project-based models are both available.
Do you work outside metros?+
Yes. A significant share of our work is in tier-2 and tier-3 destinations, leisure markets and emerging hospitality corridors across India.
What makes Westward different?+
Senior-only advisors, disciplined process, and an operator's lens. We measure success by the P&L outcomes our clients achieve, not the length of our decks.
Begin your hospitality business development engagement
Schedule a private strategy session with a senior Westward advisor. No obligation, no cost.